Travis & Katy McCabe
Owners of Greenbean Coffee House – Altoona, PA
First of all, let’s get real for a moment. Although our coffee is amazing and we truly think we’ve created the perfect brew, NONE OF US are perfect. In this digital age of Instagram-perfect pics, photo filters, and carefully curated social reputations, it can be easy to lose sight of this simple fact.
As business owners, we realize that there can be a certain push to maintain an illusory and unreal image. This may be based on pursuing strength to have power over others, to cater to a certain group or type of people to the exclusion of others, to create exclusive business partnerships, or even nurture relationships we do not agree with to further our own self-interest. While the old business philosophies may be effective, they are based on inaccurate presumptions that have been proven time and again to be detrimental to both business and society. Therefore, we reject these outdated notions – and condemn them.
In reality, we all have weaknesses and vulnerabilities. There is not one of us who is better than another. Most importantly, we understand that we cannot make our own light shine brighter by blowing out someone else’s candle, but by combining our fire. That is exactly what Travis and Katy did.
Armed with only her high school diploma, Katy took work with Merry Maids in 2001 as a part-time cleaner. After about one month with that company, Katy realized that the company was led by ineffective management. Turnover was high and no one really seemed to want to work there, but Katy understood what needed to be done and had a few ideas. She saw an opportunity. At the time, Katy told her partner, “Someday, I’m going to own this business.”